商务智能概述小结（王茁）——《三位一体的商务智能》独家连载

本章小结

在这一章中我们初步认识了商务智能。这里让我们做一个小结。我们把商务智能界定为企业利用现代信息技术收集、管理和分析结构化和非结构化的商务数据和信息，创造和累计商务知识和见解，改善商务决策水平，采取有效的商务行动，完善各种商务流程，提升各方面商务绩效，增强综合竞争力的智慧和能力。本章还介绍了商务智能与交易系统之间的关系，前者主要用于战略和战术性的分析，而后者主要用于日常运营，二者在系统设计和数据类型上存在很大的差异。商务智能的历史最早可以追溯到20世纪50年代大型计算机的发明，其中关系数据库、数据仓库、数据挖掘、管理信息系统、决策支持系统、经理人信息系统、分析型应用软件等都是重要的里程碑。理想的商务智能系统兼具双重使命：在为企业管理者提供有关各种经营活动和状况的宏大画面的同时也提供近景和特写，可谓“既见一叶又见森林”；理想的商务智能体系能够帮助企业实现对过去、现在和未来的通观；理想的商务智能体系对于参与市场战争的企业来说既是防卫的堡垒也是进攻的利器。商务智能确实事关企业的兴衰成败和生死存亡。未来的企业，不管是什么性质、有多大规模以及处于什么行业，要想生存和发展必须首先成为智能化企业。世界各地区的企业对商务智能的认识和应用程度都在日益提高，不过商务智能在世界范围的发展是不平衡的，其中欧美发达国家的企业处于绝对的领先地位，发展中国家（包括中国）的企业必须转变观念，加强信息技术建设，重视科学化管理，争取缩短与发达国家的企业之间的差距，这样才能避免出现“商务智能上的南北问题。”当然，建设和利用商务智能也不是件轻而易举的事，要取得成功需要克服许多管理上、技术上和文化上的困难。虽然商务智能的道路是曲折的，但是商务智能的未来却是十分光明的。

1.11  本章思考题

1．商务智能与交易系统之间有哪些差异？
2．商务智能的作用体现在哪4个方面？
3．企业商务智能建设的成功要素有哪些？

1.12  本章参考及进一步阅读材料

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本文摘自王茁专著《三位一体的商务智能》
本文内容属于第一章《商务智能概述：透视商务历史、现时与未来的慧眼》的最后一节
查看本章其他内容请回到本章目录商务智能概述：透视商务历史、现时与未来的慧眼1
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